As your landing page is the first page that your prospective customers will see, it is also the first, and most important, place to learn what works and what doesn’t. If you are a marketing manager you should already know the importance of a good landing page which will encourage your cutomers to purchase your product.

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This week, our Top UK Hotels on Twitter has seen 1 new entry and 3 hotels have moved their way up the table!

Has your hotel made the list?

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Everyone knows that Google’s Adwords service, and other key-word based advertising, works something like an auction. But in fact, it’s not that simple. How can you increase your traffic volume, at no risk to your budget? Volume and targeting are two instruments that should work in tandem. They help you fine-tune your campaign, to constantly increase profits.

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Traditionally, the sales funnel starts with “awareness” or outbound marketing to drive unqualified leads into the top of funnel, then, after a series of qualifying steps, ends with fewer “customers” exiting through the bottom.

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 10 hotels move up the table and 1 new entry.

Has your hotel made the list?

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