The biggest theme for those trips still on for 2009 was spending less money and researching online more—two factors that are probably connected, since respondents thought Web research was the single best way to save on travel.

Money-saving attitudes, unsurprisingly, have an effect on what kinds of ads are most likely to reach consumers. Asked which [...]

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Over the past year we have worked with a number of organizations that have chosen to relocate their sites from an existing domain to a new domain. One of the questions that always comes up early in the process is “how much traffic are we going to lose?” It is an excellent question and not [...]

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With a new year on the horizon, it’s time to pack away the old, worn web designs and prepare for the brave, new face of tomorrow.
With a new year on the horizon, it’s time to pack away the old, worn web designs and prepare for the brave, new face of tomorrow. Although trends don’t start [...]

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It’s not enough that you have a presence on each site, but that you leverage your presence to connect with others who also have a presence on those sites. Social media is about being social. Each platform offers distinct advantages, but you need all three to build the strongest connection.
The connectivity usually begins on one [...]

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Travel companies that dismissed micro-blogging service Twitter (”Why do I want to know if someone is eating a bagel or not?”) may well be rethinking their strategy this morning.
In the past, results for a search for “Tnooz Hotel Paris” [it doesn't exist, obviously] would probably have returned the property’s website, a TripAdvisor review, a handful [...]

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There are few things more important to hoteliers right now than finding ways to increase bookings. Hotels’ occupancy and RevPAR, always key metrics for the industry, are in desperate need of revitalization.
There are few things more important to hoteliers right now than finding ways to increase bookings. This is evident everywhere, from large chains advertising [...]

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In Europe, the US and Latin America, hotel prices in Spring/Summer 2009 had fallen to levels well below those in 2004, according to the Hotels.com Hotel Price Index, meaning hotel room prices were at their lowest level for five years.
UK travellers enjoy lower prices in many destinations
The average price of a room in Barcelona was [...]

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Most businesses are well aware of how to market to Generation X (those born 1961-1981), mainly because so many people in business today are part of Generation X.
But as Gen Xers move into midlife (the oldest are 48, and youngest are 28), we are seeing a dramatic shift in how they view the world and [...]

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In the UK, Travel websites rely on search engines for two fifths of their traffic. In order to understand a bit more about what us Brits are actually searching for, we recently carried out some analysis of search behaviour within the UK travel sector.
In the UK, Travel websites rely on search engines for two fifths [...]

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