Is Discounting Hotel Rates the Way Forward?

January 22nd, 2009

The issue of whether or not to discount is becoming increasingly contentious as properties and groups struggle to compete in an ever more strained market.
Veteran hotelier George Goring summed up the problem in these terms: “The biggest sin is to overprice, and the second biggest sin is to underprice.” In other words, he told delegates [...]

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Tags: Hotel Marketing

Hotels for A New Generation of Travellers

January 20th, 2009

As hotels reach out to a new generation of travellers, white-glove service is giving way to laid-back welcomes, signature scents and lobbies that serve as hip community hangouts.
With its pulsing streets and wild, cloud-splitting skyline, Shanghai has a reputation as the metropolis on the edge. And walking into the new Park Hyatt hotel here feels [...]

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Tags: Hotel Marketing · Travel Marketing

Secure Your Hotel Market Position in 2009 with Smart Marketing Campaigns

January 16th, 2009

Hospitality industry has always tended to be reactive, rather than current, to changes in the economy. After all, hotels don’t create travel, they serve it. There is little hotels can do to induce people to travel. People don’t travel for the purpose of staying in hotels, they stay in our hotels because our hotels are [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Hotelier’s 2009 Top Ten Online Marketing Resolutions

January 14th, 2009

In the difficult year we expect 2009 to be, a well-executed Internet marketing strategy can help smart hoteliers generate incremental revenues, improve marketing ROIs, retain existing and attract more affluent travelers, and out-smart the competition.
Here at HeBS we firmly believe that a comprehensive, ROI-centric Internet marketing strategy is the hotelier’s perfect ’survival tool’ in the [...]

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Tags: Hotel Marketing · Internet Marketing · Online Advertising · Search Engine Optimisation · Social Media Marketing for Hotels · Travel Marketing

Best Travel Deals for UK Travelers in 2009

January 12th, 2009 looks ahead at this year’s travelling trends, including the best good value destinations for UK travelers, plagued by the tumbling pound.
Money talks, and it is going to have a bigger say than ever on where we travel in 2009. The tumbling pound has sharply increased the cost of holidays in many of UK’s favourite [...]

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Tags: Travel Marketing

Business Travelers to Cut Down on Travel Spending

January 8th, 2009

The Air Transport Association projects U.S. airlines will carry 9% fewer travelers this holiday season than last year, as Americans postpone trips or stay closer to home.
Now in the throes of global recession, travel demand is declining for the first time since the period following the 9/11 attacks. From July to November, travelers on the [...]

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Tags: Hotel Marketing · Travel Marketing

7 Marketing Predictions for 2009

January 6th, 2009

Certainly visibility is low right now, and it’s probably better to err on the side of stone-cold sobriety than blithe optimism, but I think we can count on several things in 2009. Not all of them are positive, mind you, but there can be some comfort in quantifying the pain we all know is coming.
1. [...]

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Tags: Hotel Marketing · Internet Marketing · Online Advertising

The Big Trip – Lonely Planet’s top 20 Trips

January 2nd, 2009

Lonely Planet’s top 20 big trips – The guidebook publishers’ authors select their favourite experiences as new book The Big Trip is launched.
It started with the Grand Tour. Way back in the 17th century, upper-class British kids would complete their education by heading over to parts of Europe to experience museums, paintings and, more importantly, [...]

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Tags: Travel Marketing

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