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Package Holiday Growing in Popularity Again

August 10th, 2009

A report in the UK has highlighted that the package holiday is making a “remarkable comeback”.
According to a report filed by The Telegraph, a rush for late deals because of the poor weather, coupled with the financial security offered by holiday firms should things go wrong, has seen the popularity of the package flourish once [...]

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Tags: Hotel Marketing · Travel Marketing

8 Elements of Striking Landing Pages

August 6th, 2009

Are your landing pages feeling tired? Is your conversion rate stagnant? Not quite sure what to try next? To re-energize your post-click marketing, it can help to step back and evaluate your approach from several different perspectives.
Here’s a quick exercise, the Landing Page Wonder Wheel- as in, “I wonder how to improve my landing pages?”- [...]

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Tags: Hotel Marketing · Search Engine Optimisation · Social Media Marketing for Hotels

Irish Hospitality Industry Struggles to Cope with 20% Overcapacity

August 4th, 2009

The Irish Hotels Federation has said the sector is in crisis as it struggles to cope with a 20% overcapacity of 12,000 rooms.
Mr Power says expansion in recent years was unsustainable and 61,000 beds are now available in hotels around the county, compared with 40,000 in 2002.
The number of hotels in the country has doubled [...]

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Tags: Hotel Marketing

Website Design Which Works in International Markets

July 31st, 2009

Both consumers and business buyers demand a local language. We found that non-English speaking or consumers with limited English proficiency are 4.8 times more likely to buy products offered and documented in their own languages.
In 2006 and 2008, my colleagues and I at Common Sense Advisory conducted two large-scale international surveys to understand language preference [...]

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Tags: Internet Marketing · Search Engine Optimisation

Consumers consolidating travel loyalty memberships

July 29th, 2009

The recession is taking a toll on travel industry loyalty marketing and rewards programs, according to Colloquy research on U.S. consumer attitudes and perceptions.
The travel-specific results indicate that customers are consolidating their spend with fewer hotels and fewer airlines as the travel-whenever-you-want-for-business “bubble” has burst, and consumers are no longer able to earn elite status [...]

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Tags: Hotel Marketing · Travel Marketing

Canadians Travellers Focus on Budgets

July 27th, 2009

It seems we Canadians are cheapskates when it comes to travel. The qualifier “cheap” is a popular one to include in searches in all of the markets we monitor.
It seems we Canadians are cheapskates when it comes to travel. The qualifier “cheap” is a popular one to include in searches in all of the markets [...]

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Tags: Hotel Marketing · Travel Marketing

Engaging Customers on Twitter – Top Ten Hotels

July 25th, 2009

Hotels are utilizing the social media channel of Twitter to reinforce their brand image and to communicate directly with their guests. While each hotel chain interacts differently with their following, here are the TOP TEN I think are doing the best job in providing customer service, building brand loyalty and engaging their followers with suite [...]

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Tags: Hotel Marketing · Social Media Marketing for Hotels · Travel Marketing

How to Get Great Traffic to Your Site that Converts into Revenue

July 17th, 2009

In search, some people are great at getting lots of traffic, while yet another group of people are great at turning traffic into cash.
In search, some people are great at getting lots of traffic, while yet another group of people are great at turning traffic into cash. It is a rare talent to be good [...]

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Tags: Search Engine Optimisation

Pros and Cons of Putting TripAdvisor’s Reviews on Your Website

July 15th, 2009

What are the pros and cons of creating a link on the hotel website to the customer reviews page of the hotel on TripAdvisor and displaying TripAdvisor reviews directly on the hotel website via the TripAdvisor Review Widget.
We have always recommended against both of these options. Here is why:
1. Creating a [...]

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Tags: Hotel Marketing · Social Media Marketing for Hotels · Travel Marketing