Contrary to what some marketers assume, people generally don’t open commercial e-mail at work during their lunch hours, according to a new study by U.K.-based e-mail service provider Pure360.

In a study of 660,000 messages sent by 34 companies, Pure360 reports that just 9% of e-mails were opened between noon and 2 p.m., and 62% of those messages were news or magazine alerts.

People are also apparently receptive to marketing e-mails during the first hour of their work day. Pure360 reports 16.5% of e-mails in the study were opened between 9 a.m. and 10 a.m.

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