I want to share a 10-step game plan for social-network involvement that I think will work for you. You don’t have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member of the social-networking communities in which you participate.
Win the Right to Be Heard
Social-media engagement is [...]
Entries from December 2009
10-step Social Media Plan that Works
December 2nd, 2009
Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels
When discounting doesn’t work, what are other effective ways to keep hotel occupancy high
December 1st, 2009
Given the economic climate, it makes sense that hotels would slash rates in a desperate attempt to keep their properties full. After all, an empty room is of no value, right? The problem, of course, is the aforementioned statistics indicate occupancy continues to decline despite these price cutting efforts.
Given the economic climate, it makes sense [...]
Tags: Hotel Marketing · Travel Marketing
