Entries from December 2009

2010 Online Trends: UK & Europe

December 15th, 2009

Though the final tally must wait until early next year, eMarketer expects UK online ad spending to show hard-won gains in 2009 and regain momentum in 2010 and beyond.
Throughout Europe, the recession has helped increase the sophistication of Internet marketing. The 2009 Marketers’ Internet Ad Barometer, prepared by the European Interactive Advertising Association (EIAA), found [...]

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Tags: Hotel Marketing

Google launches real-time, social web search

December 15th, 2009

You might have noticed that Google looks a bit different, since announcing last week a couple of very important developments in the area of real-time search.

Google search results now include breaking news headlines, live updates from popular social networks, and blog posts published just seconds before. And the move is fully supported by the ‘who’s [...]

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Tags: Search Engine Optimisation · Social Media Marketing for Hotels

How a Google Penalty Can Make Your Site Stronger

December 14th, 2009

My site has been penalized by google coz of paid post and links, which left my site with a PR 0, do you have any suggestions for that?
Ross Dunn: Yes, the best way to go is to have all of the paid posts and links removed; if that has not happened already. Then once you [...]

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Tags: Search Engine Optimisation

2010 Web trends to watch

December 11th, 2009

As 2009 draws to a close, the Web’s attention turns to the year ahead. What can we expect of the online realm in 2010?
While Web innovation is unpredictable, some clear trends are becoming apparent. Expect the following 10 themes to define the Web next year:
Real-time ramps up
Sparked by Twitter, Facebook and FriendFeed, the real-time trend [...]

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Tags: Internet Marketing · Social Media Marketing for Hotels

5 Tips For Getting More from Facebook

December 11th, 2009

In continuing with my series of quick social media tips I’m covering some tips for business use of Facebook here. I’ve actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this.
1. Fan page – Facebook had [...]

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Tags: Internet Marketing · Social Media Marketing for Hotels

Holiday Shoppers influenced by Facebook and Twitter

December 10th, 2009

This holiday season is the first chance for most retailers to test the selling power of Facebook and Twitter, and one early survey shows the strategy is working.
A survey conducted Dec. 4 to 7 showed 28 percent of shoppers who have already started buying gifts were influenced by social media, according to a report issued [...]

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Tags: Internet Marketing · Social Media Marketing for Hotels

If Travel Industry is Struggling, Why Are Travel Web Sites Doing Well?

December 9th, 2009

Both Priceline and Orbitz reported higher revenue and profits than expected in the third quarter, despite a travel industry-wide lull. So, why are the online travel agencies doing well when other aspects of travel are flailing?
Some say it’s because the leisure travel market is recovering faster than business travel, but I also think that an [...]

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Tags: Hotel Marketing · Travel Marketing

Google will incorporate user updates from social Web sites into its results

December 8th, 2009

Over the next few days Google users would begin seeing brand-new tweets, blog items, news articles and social networking updates in results for certain topical searches.
As part of its much-anticipated entrance into the field known as real-time search, Google said that over the next few days its users would begin seeing brand-new tweets, blog items, [...]

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Tags: Internet Marketing · Search Engine Optimisation · Social Media Marketing for Hotels

5 Tips for Getting More from LinkedIn

December 7th, 2009

A pretty common question these days is “which social network is the best?” – And to that I usually say – “the one that helps you meet your marketing objectives” – and in that regard, many are great, but for different reasons.
LinkedIn
I really like some things about LinkedIn. It has always tended towards the service [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels