Contrary to what some marketers assume, people generally don’t open commercial e-mail at work during their lunch hours, according to a new study by U.K.-based e-mail service provider Pure360.
In a study of 660,000 messages sent by 34 companies, Pure360 reports that just 9% of e-mails were opened between noon and 2 p.m., and 62% of [...]

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If you’ve decided to incorporate social media, remember that YouTube videos, blog posts and status updates are just a part of your entire marketing arsenal.
But don’t feel pressured to jump in quickly and create a profile on every site. First, decide if it’s right for your company. “Are you a social organization?” says Simon Salt, [...]

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Winning new customers is much easier than keeping them as returning customers. However, retaining customers is extremely crucial to the health of your business, even though it’s not as easy as winning them.
Winning new customers is much easier than keeping them as returning customers. After winning new business, so many things could go wrong during [...]

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Over the last 10 years the way we travel has been revolutionised by the web. Many of us waved goodbye to high-street travel agents, newspaper classifieds and hours spent staring at endless Teletext pages, and logged on to new hi-tech services.
As the web began taking hold of the public’s imagination, the burst of sites and [...]

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Though the final tally must wait until early next year, eMarketer expects UK online ad spending to show hard-won gains in 2009 and regain momentum in 2010 and beyond.
Throughout Europe, the recession has helped increase the sophistication of Internet marketing. The 2009 Marketers’ Internet Ad Barometer, prepared by the European Interactive Advertising Association (EIAA), found [...]

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