I want to share a 10-step game plan for social-network involvement that I think will work for you. You don’t have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member of the social-networking communities in which you participate.

Win the Right to Be Heard

Social-media engagement is a conversation, and participation in the community is required. In fact, you might say that participation is the fifth P of marketing. (The four Ps are product, price, place, and promotion.)

Your value as a participant is judged by the value you provide to the community as a whole. Be a “glory hog,” and you’ll garner little attention. Share freely, and you will become a respected member.

Content Is Still King, but Conversation Is Queen (and Conversion Is the Prince)

Nothing beats well-written, informative, entertaining content in all its forms: blog posts, tweets, videos, podcasts, images, webinars, or whitepapers. Place yourself in a position of being a knowledgeable expert (assuming you are, of course). Community is the context.

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