The biggest theme for those trips still on for 2009 was spending less money and researching online more—two factors that are probably connected, since respondents thought Web research was the single best way to save on travel.
Money-saving attitudes, unsurprisingly, have an effect on what kinds of ads are most likely to reach consumers. Asked which online travel advertisements they were most interested in, large majorities of respondents wanted coupons on big-ticket travel items: airfare and hotels.
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