It’s not enough that you have a presence on each site, but that you leverage your presence to connect with others who also have a presence on those sites. Social media is about being social. Each platform offers distinct advantages, but you need all three to build the strongest connection.
The connectivity usually begins on one network and gradually extends to two or three networks, and sometimes more, as we get to know each other. It seems logical and natural to continue the relationship cycle, building to sites where we both have a presence.
My focus is on creating threefold connections to individuals. It’s not enough that you have a presence on each site, but that you leverage your presence to connect with others who also have a presence on those sites. Social media is about being social. Each platform offers distinct advantages, but you need all three to build the strongest connection.
If the “cord of three strands” philosophy is true, what are the top-three social networks for business? Based on my experience, I recommend LinkedIn, Facebook, and Twitter.
If LinkedIn is your business suit, then Facebook is your business-casual attire in that it allows more of a 360-degree view of you by combining both your professional and your personal sides. Facebook is a more conversational platform than LinkedIn.
A little over four years ago, I was visiting my son in college. At the time, he was a junior in college. He showed me some photos he had taken and posted online to a site called Facebook. I had heard of the site, but I really had no idea what it was other than a social network for college students. (Back then, you couldn’t register on Facebook unless you had a .edu email address.)
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