Consumers flock daily to social media sites to keep in touch with friends and family, but they are also keen to buy from brands that they have seen on these sites, according to new research from Performics and ROI Research.
Consumers flock daily to social media sites to keep in touch with friends and family, but they are also keen to buy from brands that they have seen on these sites, according to new research from Performics and ROI Research. Marketers who develop relevant messaging––in the consumers’ language and on their own terms––can gain customers and grow sales, the study suggests.
After seeing an ad on a social media site, 34% of respondents have used a search engine to find information on a product, service, or brand; 30% say they have learned about a new product, service, or brand from a social media site.
Consumers are also responsive to special offers on social sites. Some 32% of respondents say printable coupons resonate with them. Another 28% cite messages about sales or special deals.
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