Whether you are designing a new website, re-architecting an existing domain, or fixing user experience issues, site navigation plays a major role in overall user experience and conversions.
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Whether you are designing a new website, re-architecting an existing domain, or fixing user experience issues, site navigation plays a major role in overall user experience [...]

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Expedia and other OTAs have long touted what has become known in the industry as “the billboard effect” whereby they have claimed that positioning on their sites generates not only bookings through the OTA but also a halo effect on the hotels’ own sites by generating brand awareness.
Non-loyal consumers start many of their searches at [...]

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In Ipsos Travel Barometer polling released this month, the number of respondents saying they’ll do more leisure travel in the next 12 months slightly topped the number saying they’ll do less, 19 percent to 15 percent.
In many cases, this isn’t just wishful thinking by consumers who are sick of being stuck at home. “What we [...]

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Is Facebook really great for business? With over 300 million members and growing (50 percent of which log on to Facebook daily), it has to be… especially if you’re a B2C company.
From the perspective of a company using Facebook, the only legitimate options are Pages and Ads (aside from creating Facebook apps of course, and [...]

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Consumers flock daily to social media sites to keep in touch with friends and family, but they are also keen to buy from brands that they have seen on these sites, according to new research from Performics and ROI Research.
Consumers flock daily to social media sites to keep in touch with friends and family, but [...]

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The biggest theme for those trips still on for 2009 was spending less money and researching online more—two factors that are probably connected, since respondents thought Web research was the single best way to save on travel.

Money-saving attitudes, unsurprisingly, have an effect on what kinds of ads are most likely to reach consumers. Asked which [...]

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Over the past year we have worked with a number of organizations that have chosen to relocate their sites from an existing domain to a new domain. One of the questions that always comes up early in the process is “how much traffic are we going to lose?” It is an excellent question and not [...]

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With a new year on the horizon, it’s time to pack away the old, worn web designs and prepare for the brave, new face of tomorrow.
With a new year on the horizon, it’s time to pack away the old, worn web designs and prepare for the brave, new face of tomorrow. Although trends don’t start [...]

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It’s not enough that you have a presence on each site, but that you leverage your presence to connect with others who also have a presence on those sites. Social media is about being social. Each platform offers distinct advantages, but you need all three to build the strongest connection.
The connectivity usually begins on one [...]

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