Entries from October 2009

Will Online Travel Agenies (OTAs) Win Online Travellers?

October 9th, 2009

Online travel agencies (OTAs) are becoming increasingly competitive with direct travel suppliers (airlines, hotels, rental car companies, etc.) by eliminating or reducing fees for many types of travel transactions.
I recently put the OTAs to the test for airfare, comparing offerings on Expedia, Orbitz, and Travelocity to the airlines’ own prices to determine the best value [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Successful Luxury Hotel Opening Doesn’t Have to Cost a Fortune

October 7th, 2009

Who said that a celebrity studded gala, a million dollar event, or other big price tags are the only ways to get a new luxury hotel, resort, or other product noticed? Effective public relations launches don’t have to “break the bank.”
Whether it’s launching or repositioning a brand, a technology, a destination or a hotel, certain [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Selecting Good Content Management System For Your Hotel or Resort

October 5th, 2009

Choosing a new CMS is a big decision – a CMS that is a good fit can put you in hotel heaven or a bad fit into hotel hell. Content Management System (CMS) is the platform on which a modern hotel’s website is typically built.
Content Management System (CMS) is the platform on which a modern [...]

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Tags: Hotel Marketing · Social Media Marketing for Hotels