Entries from October 2009

Easy Ways of YouTube Videos Optimisation

October 16th, 2009

Many people are surprised to learn that YouTube is the second-largest search engine. Therefore it is a shock to many search marketing professionals that clients, including large brands, neglect to formulate or act on strategies for YouTube optimization.
Many people are surprised to learn that YouTube is the second-largest search engine. Yep, it’s bigger than Yahoo [...]

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Tags: Internet Marketing · Search Engine Optimisation · Social Media Marketing for Hotels

Hotels offer airline check-in kiosks to print boarding passes

October 15th, 2009

To ease crowds jamming airline counters, more airports are installing self-service kiosks farther from the terminal lobby for travelers who don’t print their boarding passes at home.
“Off-site” check-in kiosks are appearing at airport rental car offices, hotel lobbies, parking garages and other outdoor locations near — but not in — the terminal. “It leads to [...]

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Tags: Hotel Marketing · Travel Marketing

Business Travel Survey shows 2010 Travel Budgets Remain Tight

October 14th, 2009

It’s been an ugly year for hotels. In the second quarter, revenue per available room, the industry benchmark of measuring performance, fell 19.5% from a year ago, says Smith Travel Research.
During any other year, that might signal a business boom. But few things seem normal in a year when the travel industry has been turned [...]

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Tags: Hotel Marketing · Travel Marketing

TripAdvisor Adds More Functionality to Property Owner’s Page

October 13th, 2009

TripAdvisor added a personalized customer satisfaction management dashboards to each property owner’s page on the site. Managers and owners can now instantly assess their performance, as determined by their guests, including trend and competitive analysis, and a new Customer Satisfaction Index.
TripAdvisor announced the addition of free, personalized customer satisfaction management dashboards to each property owner’s [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

UK Becoming More Popular Travel Destination for Americans and Australians

October 12th, 2009

50%+ increases in US and Australian Internet searches for flights to the UK
Edinburgh the most popular destination after London for American and Australian travellers
Budget airlines benefit from increase in overseas traffic
Experian Hitwise, the leading online competitive intelligence service, today reveals that both American and Australian Internet searches for flights to the UK have increased by [...]

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Tags: Hotel Marketing · Travel Marketing