E-mail remains a very powerful marketing tool when used correctly. E-mail usually has a higher psychological value than other social media communication. If you are consistently delivering value in your messages people will listen to what you have to say. They may even take action.
With all the hype over social media during the past several [...]

[ Read more → ]

Intercontinental Hotels Group is trialling new formats at its Crowne Plaza chain with the aim of repositioning the brand.
Crowne Plaza
Particular attention is being paid to the public spaces and the food offered in the hotel. It is also testing new ways of offering room service.
The trials are taking places in a selection of American hotels [...]

[ Read more → ]

Owners of luxury hotels are now concerned about negative guest perception and political pressures on groups and corporations to avoid the stigma of being publicly chastised for choosing a luxury hotel or resort.
In today’s challenging economy, owners of luxury hotels are considering how best to weather the downturn. Once fortunate to represent a segment of [...]

[ Read more → ]

Reward and incentive-based promotions, which include a wide range of marketing strategies, such as sweepstakes, contests, loyalty/rewards, couponing, sampling, and other incentive offers, are gaining new popularity in these uncertain economic times.
This resurgent popularity is partly due to the power of promotions to interest, engage, and activate targeted consumer responses, and to produce immediate [...]

[ Read more → ]

More than a quarter of all business travellers use sites such as Tripadvisor when making their choice of hotel, according to new research.
The research also showed that 21% of those surveyed felt that the advice given by their business travel agency was unreliable.
Market research agency BDRC found that 28% of a thousand business travellers surveyed [...]

[ Read more → ]