E-mail remains a very powerful marketing tool when used correctly. E-mail usually has a higher psychological value than other social media communication. If you are consistently delivering value in your messages people will listen to what you have to say. They may even take action.
With all the hype over social media during the past several [...]
Entries from October 2009
Successful Email Marketing Strategies for Hotels
October 23rd, 2009
Tags: Hotel Marketing · Internet Marketing · Travel Marketing
Crowne Plaza Chain to Reposition its Brand
October 22nd, 2009
Intercontinental Hotels Group is trialling new formats at its Crowne Plaza chain with the aim of repositioning the brand.
Crowne Plaza
Particular attention is being paid to the public spaces and the food offered in the hotel. It is also testing new ways of offering room service.
The trials are taking places in a selection of American hotels [...]
Tags: Hotel Marketing · Travel Marketing
16 Strategies for when ‘Luxury’, ‘Resort’ and ‘Spa’ Becomes a Negative
October 21st, 2009
Owners of luxury hotels are now concerned about negative guest perception and political pressures on groups and corporations to avoid the stigma of being publicly chastised for choosing a luxury hotel or resort.
In today’s challenging economy, owners of luxury hotels are considering how best to weather the downturn. Once fortunate to represent a segment of [...]
Tags: Internet Marketing · Travel Marketing
Power of Online Promotions: Guide on How to Make Promotions Work Successfully for Your Brand
October 20th, 2009
Reward and incentive-based promotions, which include a wide range of marketing strategies, such as sweepstakes, contests, loyalty/rewards, couponing, sampling, and other incentive offers, are gaining new popularity in these uncertain economic times.
This resurgent popularity is partly due to the power of promotions to interest, engage, and activate targeted consumer responses, and to produce immediate [...]
Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels
TripAdvisor’s Reviews Impacts Hotel Choices of Business Travellers
October 19th, 2009
More than a quarter of all business travellers use sites such as Tripadvisor when making their choice of hotel, according to new research.
The research also showed that 21% of those surveyed felt that the advice given by their business travel agency was unreliable.
Market research agency BDRC found that 28% of a thousand business travellers surveyed [...]
Tags: Hotel Marketing · Social Media Marketing for Hotels · Travel Marketing


