Many people are surprised to learn that YouTube is the second-largest search engine. Therefore it is a shock to many search marketing professionals that clients, including large brands, neglect to formulate or act on strategies for YouTube optimization.

Many people are surprised to learn that YouTube is the second-largest search engine. Yep, it’s bigger than Yahoo and bigger than Bing, according to comScore. Therefore it is a shock to many search marketing professionals that clients, including large brands, neglect to formulate or act on strategies for YouTube optimization.

Of course, YouTube isn’t a perfect fit for every company, but anybody who does business online should consider taking advantage of the huge opportunities for brand impressions available on YouTube. Even if the product or service you sell might be considered dry or boring, think about creating a series of funny or interesting videos that relates indirectly to your core business.

Optimizing YouTube pages requires you to follow the same rules as any other search engine optimization (SEO) project, and all SEO can be broken down into three disciplines: content, linking, and architecture. Since YouTube is going to dictate how the page is built architecturally, that leaves you with opportunities to improve the on-page content that boosts the link popularity of the page.

We’ll leave the linking discussion for another day, and of course the video itself needs to be good enough for people to actually want to watch it. The following tips are designed to help you optimize your YouTube pages in a way that makes them as easy to find as possible. Therefore, we will primarily be talking about what to put on the page and where to put it.

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