Most businesses are well aware of how to market to Generation X (those born 1961-1981), mainly because so many people in business today are part of Generation X.
But as Gen Xers move into midlife (the oldest are 48, and youngest are 28), we are seeing a dramatic shift in how they view the world and [...]

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In the UK, Travel websites rely on search engines for two fifths of their traffic. In order to understand a bit more about what us Brits are actually searching for, we recently carried out some analysis of search behaviour within the UK travel sector.
In the UK, Travel websites rely on search engines for two fifths [...]

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Hotels.com Hotel Price Index reveals Irish and Norwegian travellers willing to spend more than other Europeans on a hotel room abroad, while Germans and Finns spend the least.
Hotels.com’s latest Hotel Price Index (HPI) has revealed that Irish and Norwegian travellers are bearing the mantle of being Europe’s biggest spenders when travelling abroad, spending on average [...]

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A good user experience is the same as good customer service. It’s fundamental to the success of your business. You need to ensure your site is treating your customers well, just as you would expect of any other representative of the company.
In this article, we’ll consider several ways to uncover problems that your site visitors [...]

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The travel industry is constantly buffeted by forces beyond its control but which have a huge impact on business, from terrorism to the tsunami and Sars. Now it is dealing with the deepest recession for decades and major – and some argue permanent – changes in consumer behaviour.
Research from a GfK Ascent-MI/TTG network poll showed [...]

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