Some hotel marketing functions are best kept in-house. For others, it’s more profitable to outsource them to an outside partner. Here are ten of the most profitable hotel internet marketing tasks to outsource and why.

1. Web Design

Why: Designing an effective hotel website requires time to create pages that are attractive, informative and visitor friendly. This requires a knowledge of the hotel industry in addition to technical knowledge and an understanding of usability guidelines.

2. Website Maintenance

Why: Building and managing a website are two different tasks. Website design gets a lot of attention, but upkeep is equally important. It’s important to constantly update your sites with the latest information. Unless you have the technical expertise and time to do this in-house, it’s common to outsource this function.

3. Pay-Per-Click Advertising

Why: Sure, anyone can throw together a PPC campaign in a few hours, but it requires a lot of research and testing over the long term to do this well. A good agency will take time to understand your business needs, and build a campaign around them.

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