The global hotel industry’s performance during the second quarter this year was down across the board. Despite pockets of resurgence, the negative performance is expected to continue into 2010, and sustained growth isn’t expected until the second quarter of 2010, according to a TravelClick webinar last week.

The global hotel industry’s performance during the second quarter this year wasn’t surprising—it was down across the board. Despite pockets of resurgence, the negative performance is expected to continue into 2010, and sustained growth isn’t expected until the second quarter of 2010, according to a TravelClick webinar last week.
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“The industry has been forced to define a new baseline when it comes to performance,” said John Hach, VP, media and industry relations for TravelClick, citing three macroeconomic factors that affect the lodging industry: airline capacity, unemployment and terrorist attacks.

Revenue by channel

The webinar also reviewed revenue by booking channel. Brand Web sites have the biggest piece of the pie at 37 percent, followed by voice and global distribution systems (GDS). Booking at independent hotels increased 8.9 percent ahead of last year which means leisure is out in force, White said.

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