A recent survey conducted by Market Metrix and TripAdvisor found that 85% of hotels have no guidelines for monitoring, responding to or acting on guest reviews. Perhaps this lack of direction explains why, according to TripAdvisor, only 4% of negative reviews are responded to!
Although the hospitality industry is still in the beginning stages of [...]
Entries from September 2009
Handling Online Hotel Reviews – Best Practices
September 9th, 2009
Tags: Hotel Marketing · Social Media Marketing for Hotels
In Ageing Europe, Seniors Take More Domestic Holidays
September 7th, 2009
Close-to-home holidays dubbed “staycations” by trend-watchers have proliferated in the financial crisis, but now the travel industry is gearing to draw another crowd — aging populations in countries like Germany whose spending power may outlast the downturn.
You could call them “greycationers”: the 50-plus age group mutating under a massive influx of baby-boomers who grew up [...]
Tags: Hotel Marketing · Travel Marketing
Decline of Facebook?
September 3rd, 2009
Things fall apart; the center cannot hold. Facebook, the online social grid, could not command loyalty forever. If you ask around, as I did, you’ll find quitters.
One person shut down her account because she disliked how nosy it made her. Another thought the scene had turned desperate. A third feared stalkers. A fourth believed his [...]


