If you ask any search marketer what the main issue is when trying to optimize your website(s) for Europe he will tell you: language. But there is more to keep in mind when trying to win over Europeans.
The “problem” of focusing exclusively on languages in Europe is that its not one country, one language. It’s [...]

[ Read more → ]

As the popularity of social media has grown, however, so have the number of networks to update and tools that can help. Below are a few effective and easy-to-use tools that I recommend to save you time and a lot of frustration in the long run.
Social media is the hottest trend in marketing today, and [...]

[ Read more → ]

The global hotel industry’s performance during the second quarter this year was down across the board. Despite pockets of resurgence, the negative performance is expected to continue into 2010, and sustained growth isn’t expected until the second quarter of 2010, according to a TravelClick webinar last week.
The global hotel industry’s performance during the second quarter [...]

[ Read more → ]

Let’s examine the user experience and five other common usability issues a typical user may find when shopping for and purchasing a product online
Last month, I showed you how to fix five of the most-common 10 usability issues found in order flows.
Let’s examine the user experience and five other common usability issues a typical user [...]

[ Read more → ]

Fareologists at Bing Travel issued a preliminary outlook for the 2009 holiday travel season, uncovering a holiday season that is distinctly more traveler-friendly than the 2008 season.
This year, airfare for Thanksgiving travel to domestic destinations averages $327, down 22 percent from 2008 and virtually on par with 2007 fares. Christmas and New Year’s holiday airfare [...]

[ Read more → ]