If you ask any search marketer what the main issue is when trying to optimize your website(s) for Europe he will tell you: language. But there is more to keep in mind when trying to win over Europeans.

The “problem” of focusing exclusively on languages in Europe is that its not one country, one language. It’s one country, many languages. Take the Netherlands for example. With only 17 million people living on a little piece of ground which (41 thousand square kilometers, which is about 16 thousand square miles) the official language is Dutch, but Frisian is also accepted as a official language. Next to that there are about 8 or 9 dialects, but when optimizing for websites you don’t have to take those in account.

So now you get the picture: Europe has many countries and many languages. Some say there are over 200 official languages to take in account. Others also look at the dialects and then count over a 1000. So language really is a big issue when optimizing sites for Europeans.

Get the full story at searchengineland.com