PhoCusWright predicted that the craze over apps may last only four or five years, but they will be crucial. Hotels and other hospitality-related industries need to plan a smart mobile strategy that will bridge the near- and long-term.
You may be right if you think the apps for smartphones like the iPhone or Android are passing [...]

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Spending on travel and tourism fell slightly last quarter after taking a nosedive earlier in the year — an encouraging sign for the battered industry.
Travel and tourism spending dropped at a 1.4% annual rate in the second quarter of 2009 from the first quarter, following an 8.9% decline in the first quarter, the Commerce Department [...]

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There is no easy answer to the question, “What will be the next Twitter?” Yesterday, it was Friendster and then MySpace; today we are hooked on YouTube, Facebook, and, undeniably, Twitter — our friendly neighborhood microblogging buzz juggernaut. So who has staying power and what is next on the horizon for big digital breakthroughs?
In the [...]

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Some hotel marketing functions are best kept in-house. For others, it’s more profitable to outsource them to an outside partner. Here are ten of the most profitable hotel internet marketing tasks to outsource and why.
1. Web Design
Why: Designing an effective hotel website requires time to create pages that are attractive, informative and visitor friendly. This [...]

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The brand website is the unsung hero of marketing in today’s rapidly changing communications environment. It contributes heavily to brand health and purchase consideration, and presents marketers with an unparalleled opportunity to build relationships with and influence consumers.
The brand website is the unsung hero of marketing in today’s rapidly changing communications environment. It contributes heavily [...]

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If you ask any search marketer what the main issue is when trying to optimize your website(s) for Europe he will tell you: language. But there is more to keep in mind when trying to win over Europeans.
The “problem” of focusing exclusively on languages in Europe is that its not one country, one language. It’s [...]

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As the popularity of social media has grown, however, so have the number of networks to update and tools that can help. Below are a few effective and easy-to-use tools that I recommend to save you time and a lot of frustration in the long run.
Social media is the hottest trend in marketing today, and [...]

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The global hotel industry’s performance during the second quarter this year was down across the board. Despite pockets of resurgence, the negative performance is expected to continue into 2010, and sustained growth isn’t expected until the second quarter of 2010, according to a TravelClick webinar last week.
The global hotel industry’s performance during the second quarter [...]

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Let’s examine the user experience and five other common usability issues a typical user may find when shopping for and purchasing a product online
Last month, I showed you how to fix five of the most-common 10 usability issues found in order flows.
Let’s examine the user experience and five other common usability issues a typical user [...]

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