Digital marketing requires more than just the laptop-desktop web. As a result, the website, in its traditional sense, is diminishing in importance. I am not saying that brands no longer need websites — but I am saying that for many, the function of the website has changed.

The notion of the distributed web has matured. Digital marketing requires more than just the laptop-desktop web. As a result, the website, in its traditional sense, is diminishing in importance. I am not saying that brands no longer need websites — but I am saying that for many, the function of the website has changed.

So what does this mean for marketers? In this article, I’ll take a look at various signs that signal the diminishing value of brand websites, as well as the areas that should be given more attention by marketers.

Sign 1
Mobile-social utilities

We have reached a watershed moment in mobility. With the launch of iPhone OS 3.0 and Apple’s new 3Gs, the U.S. is now playing catch-up in the world of mobile computing. (As many of you know, the U.S. lags behind many other nations when it comes to mobile adoption.)

Get the full story at imediaconnection.com