Are your landing pages feeling tired? Is your conversion rate stagnant? Not quite sure what to try next? To re-energize your post-click marketing, it can help to step back and evaluate your approach from several different perspectives.

Here’s a quick exercise, the Landing Page Wonder Wheel- as in, “I wonder how to improve my landing pages?”- that can give you fresh inspiration.

The Landing Page Wonder Wheel consists of eight dimensions on which you rate your current landing page creative and management capabilities, on a scale of 1 to 10. A 1 means you’re not doing very well there, while a 10 means you may be the best in the world at it.

1. Message match. How tight is the continuity between your adverting and your landing pages? If you run lots of ads across different keywords, but you’re driving everyone to the same few landing pages, then your message match probably isn’t very good. For example, if someone clicks on an ad for home refinancing, but they’re sent to a page that generically talks about mortgages, that’s not as tight as a page exclusively on refinancing.

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