Digital marketing requires more than just the laptop-desktop web. As a result, the website, in its traditional sense, is diminishing in importance. I am not saying that brands no longer need websites — but I am saying that for many, the function of the website has changed.
The notion of the distributed web has matured. Digital [...]

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PKF Hospitality Research (PKF-HR) today announced that, according to an advance release of the September 2009 edition of Hotel Horizons(R), nine consecutive quarters of declining lodging demand will come to an end in the second quarter of 2010.
‘With the budgeting process underway at hotels around the U.S., the recovery of lodging demand is an important [...]

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Ferguson, VP of lodging demand and analysis for Expedia, shared 10 hotel trends using data generated from hotel bookings on Expedia.
1. Exchange rates are shifting travel patterns. “There are a lot more Americans traveling to the U.K. despite the economy. That’s simply because it has gotten so much cheaper,” he said. “It’s 35-percent cheaper just [...]

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Search engines are like mini-interviewers. We arrive looking for information and a search engine interviews us.
As a site owner, how do you structure your information architecture for easy search? As a marketer, how do you know what words to optimize for and when you dig up the top used phrases, do you make a separate [...]

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Corporate travel is projected to drop by 15% this year, compared with 2008, while overall travel demand could decline by 11%, according to a study by a market research firm.
Despite signs that the country’s economic free fall may be bottoming out, demand for business travel continues to plummet, putting airlines and hotels in financial straits.
As [...]

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A new report, to be released Tuesday by Forrester Research, found that far from embracing the do-it-yourself era, many consumers were fed up with the complicated process of planning and booking travel.
“What we’ve seen is growing frustration,” said Henry H. Harteveldt, a Forrester travel analyst. “Consumers see other Web sites becoming easier to use – [...]

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Though Twitter is currently a media darling, only 8% of advertisers and consumers think it is a “very effective” promotion tool, according to June 2009 data from LinkedIn Research Network and Harris Interactive.
The research, which included surveys of US advertisers and Internet users, found that while 83% of advertisers were familiar with Twitter, only 31% [...]

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A report in the UK has highlighted that the package holiday is making a “remarkable comeback”.
According to a report filed by The Telegraph, a rush for late deals because of the poor weather, coupled with the financial security offered by holiday firms should things go wrong, has seen the popularity of the package flourish once [...]

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Are your landing pages feeling tired? Is your conversion rate stagnant? Not quite sure what to try next? To re-energize your post-click marketing, it can help to step back and evaluate your approach from several different perspectives.
Here’s a quick exercise, the Landing Page Wonder Wheel- as in, “I wonder how to improve my landing pages?”- [...]

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