US Internet users have responded to the economic downturn by using the Web to save money. Coupons have played a large role.
According to the “State of the US Online Retail Economy in Q1 2009” study, from comScore, online coupon services have enjoyed a huge surge in popularity during the recession. Since March 2008 year-over-year growth has been steady, and often substantial—reaching 46% in December 2008.
comScore also reported that searches for the word “coupons” were up 90% during the same period. And one-quarter of Internet users surveyed said coupon sites had been very important to them in the past three months.
Unfortunately, along with the rise in coupon usage has come a rise in coupon fraud.
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