Web analytics is critical to measuring the success of your website as you identify opportunities to improve your business and marketing initiatives. Most marketers are confused with business implications of analytics reports, so it ends up being simpler to track what you know.
Web analytics has made great strides in the past decade, from when hit [...]

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As consumers modify their spending patterns, their search behavior—the keywords and terms they use to locate products and services—also change. We recently culled over half a million search terms containing a certain modifier.
It is no surprise that the recession has affected online consumer spending habits. In lean times, people are more apt to curb spending [...]

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The online hotel sector is proving more resilient than traditional channels in volume terms but not prices, acccording to hotels.com.
The Hotel Price Index, produced by hotels.com at the end of last year, showed global hotel prices were 12% down. “There is some fairly aggressive price cutting,” added Pocklington.
He maintained there continued to be a shift [...]

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Travelers visit search engines such as Google, Yahoo or MSN first (34%) when considering vacation destination alternatives. The Web sites of specific countries or destination boards are visited next (23%), followed by online travel agencies such as Expedia and Travelocity (22%).
While the percentage of leisure travelers who report making reservations online has grown more than [...]

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The rise of websites that empower consumers to write reviews of our businesses is causing many business owners anxiety, or even outright rage. Of course we love it when people say great things about our business, but what about when they say bad things? Do we really have a reason to fear?
Just how significant are [...]

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