Entries from June 2009

Plan Multi-day Trips with Google City Tours

June 29th, 2009

City Tours is a new addition to Google Labs that puts Google squarely in the tourism business: Give it a city name, and Google not only suggests sites to see, but it also maps out a multi-day itinerary and proposes a minute-by-minute travel schedule for you to follow.
And what’s really impressive is that City Tours [...]

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Tags: Hotel Marketing · Social Media Marketing for Hotels · Travel Marketing

SEO Pitfalls to Watch Out

June 25th, 2009

SEO is critical, but how do you know it’s working? Here are some tips and tools for spot-checking your SEO efforts and fixing the weaknesses.
If you’re reading this, SEO permeates everything you do. Or at least it should.
The trouble is, SEO isn’t a fire-and-forget tactic, and making the most of natural search results requires constant [...]

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Tags: Search Engine Optimisation

Travel Industry is Shrinking in the US

June 23rd, 2009

Inflation-adjusted spending on travel and tourism in the U.S. declined at an annual rate of 5.9% in the first quarter after falling 6.9% in the first quarter, the Commerce Department’s Bureau of Economic Analysis said.
Weak demand is depressing travel and tourism prices, the agency added. They fell 10.9% in the first quarter on top of [...]

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Tags: Hotel Marketing · Travel Marketing

What’s the value of online brand fan communities

June 19th, 2009

Sure, it makes sense for most businesses to follow their customers into the world of social media. But before doing so, they must have a firm grasp on how to measure the ROI of those ventures.
For organizations, social media can serve as a private media channel that allows corporate control of the messaging. Social networks [...]

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Tags: Hotel Marketing · Social Media Marketing for Hotels · Travel Marketing

Luxury Hotels Bucking the Recession with New Approach to Wealthy Consumers

June 17th, 2009

Don’t be surprised if you get a phone call from a cheery-voiced, erudite lady or gent tipping you off that the genteel, 137-room Hotel Ritz in London, created by Cesar Ritz himself in 1906, has rooms for 30 percent off.
This is no scam, no boiler-room telemarketer reading from a script, no digital voice that sounds [...]

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Tags: Hotel Marketing · Travel Marketing