Entries from May 2009

Hawaii hotels offer unusual deals

May 28th, 2009

With tourism in the dumps, Hawaii hotels are offering unprecedented discounts, freebies and other incentives in hopes of drawing tourists to the islands and survive the economic slump.
With tourism in the dumps, Hawaii hotels are offering unprecedented discounts, freebies and other incentives in hopes of drawing tourists to the islands and survive the economic slump.
The [...]

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Tags: Travel Marketing

Future of Social Media: Fad or Mainstream?

May 26th, 2009

You may have noticed recently that we’re in the midst of what seems to be a social media mania. You can’t pick up a newspaper or turn on the TV news without reading or hearing something about Twitter, Facebook or similar social media. Manias make me nervous.
First, this isn’t your grandma’s Internet anymore. Social media [...]

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Tags: Social Media Marketing for Hotels · Travel Marketing

Google Maps Street View Unavailable in Europe?

May 22nd, 2009

This is now a familiar story: European privacy concerns and complaints against Google Street View. From angry mobs to European regulators, Google is confronting many more objections as it tries to visually map The Continent than it did in the US.
This installment involves German “data protection regulators” in Hamburg who object to the way that [...]

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Tags: Internet Marketing · Social Media Marketing for Hotels

Business Promotion Tools: Ratings, Reviews and Recommendations

May 20th, 2009

Let’s say you’ve got a great product or service and you want to promote it using social media and you also know you can’t approach the social web as if it were old-style marketing.
Targeting prospects, talking about consumers and audiences, crafting and broadcasting your messages – that’s not the way it works. But as you [...]

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Tags: Social Media Marketing for Hotels · Travel Marketing

Online Travel Bookings Decreased For The First Time since 1998

May 18th, 2009

The recession is finally taking its toll on online travel, with a decline in revenues this year forecast by PhoCusWright, the travel industry research company.
PhoCusWright said the value of online leisure and unmanaged business travel bookings would drop 3% this year to $93 billion. The company said it was the first time since PhoCusWright began [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing