Entries from April 2009

Risky Strategy for Luxury Hotels: Cutting Prices and Services

April 30th, 2009

Luxury hotels are bleeding occupancy and revenue at a rate far worse than the travel slump experienced after September 11, travel experts say.
To overcome their financial woes, luxury hotels are dropping rates, giving customers incentives and finding ways to cut operating costs without compromising the integrity of their posh images.
From December to February, occupancy in [...]

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Tags: Hotel Marketing · Travel Marketing

Pros and Cons of Building a Number of Microsites

April 27th, 2009

Publishing many web sites can be a very challenging process. There are times when organizations have a larger main site and decide to operate one or more smaller sites (aka microsites) as well. Other organizations publish a number of microsites without having a larger site at all.
Whether publishing microsites are in violation of the search [...]

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Tags: Search Engine Optimisation

Spa Hotels and Resorts Can Benefit from Economic Downturn

April 2nd, 2009

As U.S. hotels are forecast to struggle with declines in occupancy, ADR, and revenue, we believe there is an opportunity for spa operators to capitalize on operational and competitive advantages.
Hotel spas are an important amenity to all market segments and should be leveraged with regards to meetings, conventions, and other special events. Innovative [...]

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Tags: Hotel Marketing · Internet Marketing