Entries from March 2009

Smart Marketing Strategies in the Recession

March 5th, 2009

Where will your hotel be positioned in the market place after being M.I.A. throughout the economic downturn? How long will it take you to capture or recapture your fair share? How many new competitors will you be facing?
Wouldn’t you rather be one of the hotels that come out of this recession positioned and armed so [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Business Travel Bookings Declining More Rapidly than Leisure

March 3rd, 2009

The U.S. recession presents a strong headwind to the travel industry, especially for business travel, which is declining more rapidly than leisure, the chief executives of two online travel agencies said on Monday.
“There’s been a more rapid downturn in business travel than leisure travel,” said Boyd, Priceline.com Chief Executive.
Boyd linked the decline in business travel, [...]

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Tags: Hotel Marketing · Travel Marketing