You can get more than just links from social media. You can also get really great content. And one of the best places to find free content is on Flickr.

There are tons of ways to use Flickr. If you can take a great photo, you can use Flickr to build inbound links and get your photos showing up in places like Consumerist and Epicenter. You can use Flickr’s comment area to build links that drive traffic and exposure. However, one of my favorite ways to use the site is to follow a link AND content development strategy. And that’s what this article is about helping you learn to do.

I’ll start out by saying that full credit for this method goes to Rae Hoffman who passed it down to me while we were brainstorming ideas for Outspoken Media. She also agreed to let me use TheBinocularSite.com, a site she owns with MFE Interactive, as our case study.

Case study: The binocular site

The Binocular Site prides itself on being an independent guide for all things binoculars. There are overviews on virtually every binocular manufacturer on the planet. There are consumer guides to address binocular-related concerns. Basically, if binoculars are your thing, this is your mecca. However, even with all that content, the site was looking for a better way to engage its community, especially with horizontal sites or sites that aren’t directly related to binoculars. Sites geared towards groups like hunters, birders or online predators.

Get the full story at searchengineland.com