Entries from February 2009

How to Measure Success of Search Engine Optimisation of Your Site

February 27th, 2009

The state of the economy today, particularly in the marketing world, leaves little room for ineffective programming. Marketing budgets that don’t produce the desired result are primed for the slash of the eraser, never to be heard from again.
With a little advanced planning, you can align your SEO strategy with your company’s bottom line and [...]

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Tags: Search Engine Optimisation

Extended-stay Midprice Hotels – Will they Extend Revenue?

February 25th, 2009

Extended-stay hotels like these have been popular among hotel companies in recent years because they’re cheaper and easier to build. In 2008, the number of extended-stay rooms grew 6.7% to nearly 300,000, the highest growth rate in seven years, Highland Group says.
With blocks of guests staying weeks at a time, they also have fewer check-ins [...]

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Tags: Hotel Marketing · Travel Marketing

Top Link Building Strategies for Hospitality Industry

February 23rd, 2009

Marketing and promoting online has become an organic process – less to do with technical systems and more to do with the people that see it. As a hotel, you are no different: you need people to link to your hotel’s website or blog to create more awareness about your hotel and its brand.
But how [...]

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Tags: Search Engine Optimisation

Security Concerns Over Online Travel Transactions

February 19th, 2009

Despite nearly half of travel transactions being made online , new findings from RBS WorldPay, reveal more than half (62 per cent) of consumers feel security is at risk purchasing over the internet.
With over half (55 per cent) of consumers ranking security as the most important factor when making an online purchase, the payment solutions [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Top 10 Trends in 2009 in Hospitality Industry by Ernst & Young

February 17th, 2009

The credit crunch, an increased focus on cost containment and the bottom line, leveraging brand awareness on the internet, fair value, globalization, green building and planning loan restructuring and modifications in a structured finance setting, are ranked at the top of the list. Find out which trends will impact the hospitality sector in 2009.
The credit [...]

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Tags: Hotel Marketing · Travel Marketing

Future Trends in Online Travel Booking

February 13th, 2009

Four years ago, booking online was already the cheapest way to organise travel. But what will the world of online travel look like in 2013?
A recent report from Forrester Research US Online Travel Forecast, 2008 To 2013 has a stab at guessing some of the key trends that will dominate Internet travel booking in four [...]

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Tags: Hotel Marketing · Social Media Marketing for Hotels · Travel Marketing

Travel Companies Use Twitter to Pitch Services and Respond to Customers

February 11th, 2009

Hotels, airlines, airports and other travel companies are joining the Twitter community, too, to pitch services, update travel conditions and respond directly to the individual needs of customers.
They’re finding the mobile nature of the technology is ideal for talking to travelers.
Problems no longer ‘quiet’
“We had one of our (frequent guest) members Twitter from the [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

Travel Experts on Secure Online Payment Options

February 9th, 2009

Fraud experts warn the situation is likely to grow worse during an economic downturn, with small companies at greater risk than major firms of being targeted by fraudsters.
Payment experts from British Airways, Expedia, National Express, Flybe and Sunvil discussed the issue of credit card security.
All the companies represented employ online security measures. Some felt customers [...]

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Tags: Hotel Marketing · Travel Marketing

Building Up a Loyal Relationship with Customers is a Key to Success

February 5th, 2009

Developing and nurturing loyalty should be the marketer’s primary, day-to-day concern. Doing so increases the likelihood their brand can withstand economic turmoil, competitive threats, and reasonable price increases.
Everyone knows luring consumers to a brand is difficult, and forging loyalty even more so. With most offerings in a given category relying on similar technologies or platforms, [...]

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Tags: Hotel Marketing · Internet Marketing