The state of the economy today, particularly in the marketing world, leaves little room for ineffective programming. Marketing budgets that don’t produce the desired result are primed for the slash of the eraser, never to be heard from again.
With a little advanced planning, you can align your SEO strategy with your company’s bottom line and [...]

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Extended-stay hotels like these have been popular among hotel companies in recent years because they’re cheaper and easier to build. In 2008, the number of extended-stay rooms grew 6.7% to nearly 300,000, the highest growth rate in seven years, Highland Group says.
With blocks of guests staying weeks at a time, they also have fewer check-ins [...]

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Marketing and promoting online has become an organic process – less to do with technical systems and more to do with the people that see it. As a hotel, you are no different: you need people to link to your hotel’s website or blog to create more awareness about your hotel and its brand.
But how [...]

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Despite nearly half of travel transactions being made online , new findings from RBS WorldPay, reveal more than half (62 per cent) of consumers feel security is at risk purchasing over the internet.
With over half (55 per cent) of consumers ranking security as the most important factor when making an online purchase, the payment solutions [...]

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The credit crunch, an increased focus on cost containment and the bottom line, leveraging brand awareness on the internet, fair value, globalization, green building and planning loan restructuring and modifications in a structured finance setting, are ranked at the top of the list. Find out which trends will impact the hospitality sector in 2009.
The credit [...]

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Four years ago, booking online was already the cheapest way to organise travel. But what will the world of online travel look like in 2013?
A recent report from Forrester Research US Online Travel Forecast, 2008 To 2013 has a stab at guessing some of the key trends that will dominate Internet travel booking in four [...]

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Hotels, airlines, airports and other travel companies are joining the Twitter community, too, to pitch services, update travel conditions and respond directly to the individual needs of customers.
They’re finding the mobile nature of the technology is ideal for talking to travelers.
Problems no longer ‘quiet’
“We had one of our (frequent guest) members Twitter from the [...]

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Fraud experts warn the situation is likely to grow worse during an economic downturn, with small companies at greater risk than major firms of being targeted by fraudsters.
Payment experts from British Airways, Expedia, National Express, Flybe and Sunvil discussed the issue of credit card security.
All the companies represented employ online security measures. Some felt customers [...]

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Developing and nurturing loyalty should be the marketer’s primary, day-to-day concern. Doing so increases the likelihood their brand can withstand economic turmoil, competitive threats, and reasonable price increases.
Everyone knows luring consumers to a brand is difficult, and forging loyalty even more so. With most offerings in a given category relying on similar technologies or platforms, [...]

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