The state of the economy today, particularly in the marketing world, leaves little room for ineffective programming. Marketing budgets that don’t produce the desired result are primed for the slash of the eraser, never to be heard from again.
With a little advanced planning, you can align your SEO strategy with your company’s bottom line and [...]

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Extended-stay hotels like these have been popular among hotel companies in recent years because they’re cheaper and easier to build. In 2008, the number of extended-stay rooms grew 6.7% to nearly 300,000, the highest growth rate in seven years, Highland Group says.
With blocks of guests staying weeks at a time, they also have fewer check-ins [...]

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Marketing and promoting online has become an organic process – less to do with technical systems and more to do with the people that see it. As a hotel, you are no different: you need people to link to your hotel’s website or blog to create more awareness about your hotel and its brand.
But how [...]

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Despite nearly half of travel transactions being made online , new findings from RBS WorldPay, reveal more than half (62 per cent) of consumers feel security is at risk purchasing over the internet.
With over half (55 per cent) of consumers ranking security as the most important factor when making an online purchase, the payment solutions [...]

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The credit crunch, an increased focus on cost containment and the bottom line, leveraging brand awareness on the internet, fair value, globalization, green building and planning loan restructuring and modifications in a structured finance setting, are ranked at the top of the list. Find out which trends will impact the hospitality sector in 2009.
The credit [...]

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