Entries from January 2009

Useful Tools to keep track of Your Competitors

January 30th, 2009

Your competition is up to things. What sort of things? That’s hard to say. It could be innocuous stuff you don’t have to worry about, but maybe they’re quietly launching a new product or service that is so awesome it will ruin your business!
Don’t look now, but your competition is up to things. What sort [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels

How Much Can You Trust Travelers Online Reviews?

January 28th, 2009

When TripAdvisor first burst on the scene it seemed like the answer – a reference tool that would help travellers find the gold in a big pile of dirt. Yet it hasn’t worked out that way, with reviews often raising more questions than answers, writes Martin Kelly, Editor, Travel Trends.
Get the truth, then go… So [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

Booking method depends on Travelers’ needs – eMarketer

January 26th, 2009

Online travelers have learned to book their reservations on travel suppliers’ Websites to avoid intermediaries’ service fees and collect loyalty points. Suppliers save money from direct bookings and thus encourage this behavior with aggressive, lowest-price guarantees.
Yet market share does not tell the whole online travel story, PhoCusWright said.
OTAs and travel service suppliers appeal to different [...]

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Tags: Travel Marketing

Is Discounting Hotel Rates the Way Forward?

January 22nd, 2009

The issue of whether or not to discount is becoming increasingly contentious as properties and groups struggle to compete in an ever more strained market.
Veteran hotelier George Goring summed up the problem in these terms: “The biggest sin is to overprice, and the second biggest sin is to underprice.” In other words, he told delegates [...]

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Tags: Hotel Marketing

Hotels for A New Generation of Travellers

January 20th, 2009

As hotels reach out to a new generation of travellers, white-glove service is giving way to laid-back welcomes, signature scents and lobbies that serve as hip community hangouts.
With its pulsing streets and wild, cloud-splitting skyline, Shanghai has a reputation as the metropolis on the edge. And walking into the new Park Hyatt hotel here feels [...]

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Tags: Hotel Marketing · Travel Marketing