Entries from January 2009

Useful Tools to keep track of Your Competitors

January 30th, 2009

Your competition is up to things. What sort of things? That’s hard to say. It could be innocuous stuff you don’t have to worry about, but maybe they’re quietly launching a new product or service that is so awesome it will ruin your business!
Don’t look now, but your competition is up to things. What sort [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels

How Much Can You Trust Travelers Online Reviews?

January 28th, 2009

When TripAdvisor first burst on the scene it seemed like the answer – a reference tool that would help travellers find the gold in a big pile of dirt. Yet it hasn’t worked out that way, with reviews often raising more questions than answers, writes Martin Kelly, Editor, Travel Trends.
Get the truth, then go… So [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

Booking method depends on Travelers’ needs – eMarketer

January 26th, 2009

Online travelers have learned to book their reservations on travel suppliers’ Websites to avoid intermediaries’ service fees and collect loyalty points. Suppliers save money from direct bookings and thus encourage this behavior with aggressive, lowest-price guarantees.
Yet market share does not tell the whole online travel story, PhoCusWright said.
OTAs and travel service suppliers appeal to different [...]

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Tags: Travel Marketing

Is Discounting Hotel Rates the Way Forward?

January 22nd, 2009

The issue of whether or not to discount is becoming increasingly contentious as properties and groups struggle to compete in an ever more strained market.
Veteran hotelier George Goring summed up the problem in these terms: “The biggest sin is to overprice, and the second biggest sin is to underprice.” In other words, he told delegates [...]

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Tags: Hotel Marketing

Hotels for A New Generation of Travellers

January 20th, 2009

As hotels reach out to a new generation of travellers, white-glove service is giving way to laid-back welcomes, signature scents and lobbies that serve as hip community hangouts.
With its pulsing streets and wild, cloud-splitting skyline, Shanghai has a reputation as the metropolis on the edge. And walking into the new Park Hyatt hotel here feels [...]

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Tags: Hotel Marketing · Travel Marketing

Secure Your Hotel Market Position in 2009 with Smart Marketing Campaigns

January 16th, 2009

Hospitality industry has always tended to be reactive, rather than current, to changes in the economy. After all, hotels don’t create travel, they serve it. There is little hotels can do to induce people to travel. People don’t travel for the purpose of staying in hotels, they stay in our hotels because our hotels are [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Hotelier’s 2009 Top Ten Online Marketing Resolutions

January 14th, 2009

In the difficult year we expect 2009 to be, a well-executed Internet marketing strategy can help smart hoteliers generate incremental revenues, improve marketing ROIs, retain existing and attract more affluent travelers, and out-smart the competition.
Here at HeBS we firmly believe that a comprehensive, ROI-centric Internet marketing strategy is the hotelier’s perfect ’survival tool’ in the [...]

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Tags: Hotel Marketing · Internet Marketing · Online Advertising · Search Engine Optimisation · Social Media Marketing for Hotels · Travel Marketing

Best Travel Deals for UK Travelers in 2009

January 12th, 2009

Telegraph.co.uk looks ahead at this year’s travelling trends, including the best good value destinations for UK travelers, plagued by the tumbling pound.
Money talks, and it is going to have a bigger say than ever on where we travel in 2009. The tumbling pound has sharply increased the cost of holidays in many of UK’s favourite [...]

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Tags: Travel Marketing

Business Travelers to Cut Down on Travel Spending

January 8th, 2009

The Air Transport Association projects U.S. airlines will carry 9% fewer travelers this holiday season than last year, as Americans postpone trips or stay closer to home.
Now in the throes of global recession, travel demand is declining for the first time since the period following the 9/11 attacks. From July to November, travelers on the [...]

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Tags: Hotel Marketing · Travel Marketing