Asked what their company had done to minimize negative comments in the past, nearly one-half reported having directly engaged with the consumer. The second-most-common strategy was longer-term in focus: trying to improve products and services.
A few respondents had tried to get offending content removed, but that tactic can backfire and cause further negative remarks against [...]

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Google Analytics is a fantastic tool as it is – and it’s always improving, but there are a lot of people out there that have created tools to make it even better.
In an effort to make everyone aware of these fantastic and easy-to-use tools, I’ve compiled a list of the ones we use everyday. If [...]

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A package holiday price war is being predicted as companies seek to capitalise on a recovering market in 2010.
Turkey is leading the way as value-conscious travellers seek to avoid eurozone holiday spots, according to the Co-operative Travel
The leading travel retailer reports that bookings across top 20 destinations for next summer have seen a 26% increase [...]

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I asked my followers on Twitter to share some of their most commented upon posts to see if I noticed any trends on types of posts that drew readers out of lurking mode to react with a comment.
Here are 13 types of posts that were most common in people’s responses with a few links to [...]

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We would like to extend a warm ‘thank you’ to all our readers for their support in 2009. We will strive to continue to bring you the best digitial marketing news on the hospitality industry in 2010. We welcome your feedback on our articles and suggestions on what you would like to read next year.
Net [...]

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Contrary to what some marketers assume, people generally don’t open commercial e-mail at work during their lunch hours, according to a new study by U.K.-based e-mail service provider Pure360.
In a study of 660,000 messages sent by 34 companies, Pure360 reports that just 9% of e-mails were opened between noon and 2 p.m., and 62% of [...]

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If you’ve decided to incorporate social media, remember that YouTube videos, blog posts and status updates are just a part of your entire marketing arsenal.
But don’t feel pressured to jump in quickly and create a profile on every site. First, decide if it’s right for your company. “Are you a social organization?” says Simon Salt, [...]

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Winning new customers is much easier than keeping them as returning customers. However, retaining customers is extremely crucial to the health of your business, even though it’s not as easy as winning them.
Winning new customers is much easier than keeping them as returning customers. After winning new business, so many things could go wrong during [...]

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Over the last 10 years the way we travel has been revolutionised by the web. Many of us waved goodbye to high-street travel agents, newspaper classifieds and hours spent staring at endless Teletext pages, and logged on to new hi-tech services.
As the web began taking hold of the public’s imagination, the burst of sites and [...]

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