Travel and transportation companies need to revamp their loyalty programs to ” replace reluctant allegiance with genuine loyalty,” according to a new paper from IBM.
In addition, the U.S. market is saturated with only 40% of loyalty-program memberships considered active despite ever-increasing membership. That means people aren’t using the loyalty rewards they’re earning.
“Overall, it’s a pretty [...]

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For me, it all began some time ago with an article, written by a web marketing company, which asserted ‘Do you know what people are saying about your hotel on the Internet?’ That company even offered to monitor social media for individual hotels, as if a comment made on FaceBook would or could impact your [...]

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The economy may be bad around the world, but consumers are still planning trips, even if the research won’t become anything more than research. With more consumers turning to online networks to research, marketers could benefit from a bit of travel advertising.
According to a recent report from comScore, Travel Ad Network (TAN) is the top [...]

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I think it’s time to slow-down, sit-down, and evaluate the impact of the Internet on hotel sales. For the past several years, hotels have been scrambling to have a meaningful presence on the Net, but few hoteliers appear satisfied with the results. For many hoteliers, it’s been a challenge to measure sales results from their [...]

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Calling the airline is a thing of the past. US business travelers surveyed who flew more than six times during the previous 12 months preferred to book their trips online instead of by phone or e-mail. That held true whether the travelers booked directly with suppliers or had their corporate travel departments handle the bookings.
The [...]

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Combining two good things does not automatically make one great thing. Case in point: a meatball sundae — Seth Godin’s perfect illustration of what you get when your marketing strategy doesn’t fit with your product offering.
Join Webinar on the 2nd December to hear marketing guru Seth Godin discuss how to make certain your marketing strategy [...]

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As the economic downturn starts to take hold across many countries, a downward turn in demand for travel is starting to affect many travel companies worldwide. This poses key questions – should revenue managers be chasing profit or revenue during this period? Is there a simple strategic solution to leverage revenue management during an economic [...]

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A board of more than 75 luxury travel experts participated in the selection of the 400 properties that comprise the list, including respected business leaders, experienced travel professionals, elite travel agents, as well as renowned travel writers, editors and broadcasters.
ForbesTraveler.com this week released its 2008 ForbesTraveler 400, a comprehensive expert-driven list of the top 400 [...]

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When it comes to online hotel shopping, there can be such a thing as too much choice, Expedia has found. The company has been using analytics to work out what attributes can turn a search into a sale.
Given a choice between slicing and dicing search results to find the perfect hotel or just trusting the [...]

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