Suppliers seem to have won the battle for online leisure and unmanaged business travel market share in the US, according to December 2008 PhoCusWright data.
Fully 61% of online travel sales are now made directly at supplier sites, compared with 39% for online travel agencies (OTAs) in 2008. This balance is projected to hold steady through [...]
Entries from December 2008
Suppliers Won the Battle for Online Leisure and Unmanaged Business Travelers
December 30th, 2008
Tags: Hotel Marketing · Travel Marketing
The Principles of Marketing in a Web 2.0 World
December 22nd, 2008
For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers. If only they knew how to do it. That’s where this WSJ article aims to help.
The Wall Street Journal interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. [...]
Tags: Internet Marketing · Online Advertising · Social Media Marketing for Hotels
Make Your Paid Search Advertising Campaigns Work Harder
December 18th, 2008
When times are tough, marketing needs to work hard and prove its value—and that’s what search does. While other forms of advertising (TV, print, display) are facing cuts, search is surviving because it’s extremely measurable and enables advertisers to easily tie revenue and ROI back to the ad level.
Even in this challenging economy, paid search [...]
Tags: Online Advertising
Supplier Web Sites vs. Online Travel Agencies – Uneasy Equilibrium
December 16th, 2008
As the online leisure/unmanaged business travel market in the U.S. has matured, supplier Web sites and online travel agencies (OTAs) appear to have reached relatively stable market share, a new report from travel industry research authority PhoCusWright Inc. reveals.
PhoCusWright’s Online Travel Overview Eighth Edition, finds that supplier sites account for 61% of the online market [...]
Tags: Hotel Marketing · Travel Marketing
Designing Websites to Meet Consumers Demand for Mobile Websites
December 12th, 2008
Adapting your website for the wireless age is about more than formatting – it’s about meeting the unique demands of your mobile users. Here’s what marketers need to know.
For the past 10 years, pundits have proclaimed the next year as the “Year of Mobile.” And if you look at the rate of growth of mobile [...]

