There will probably never be enough time, money, or human resources available for smaller properties to do everything they want to accomplish. For these hotels, prioritizing marketing initiatives is vital. The first priority should be to have a search and sales optimized website and to develop a simplified and affordable online marketing budget.
The relative newness [...]

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Profit and occupancy fell in most key European hotel city markets during September, according to the latest HotStats from TRI Hospitality Consulting. Average occupancy was down in all of the ten cities surveyed, and only Hamburg reported a year-on-year increase in profit.
Profit falls furthest in Paris
Income before fixed charges (IBFC) -also known as gross operating [...]

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