Entries from October 2008

Tripadvisor Travelers 2009 Trends – Outdoor Activities Climb in Popularity

October 3rd, 2008

TripAdvisor, the world’s largest travel community, yesterday announced the results of its annual travel trends survey of more than 3,000 U.S. travelers. The primary trends identified are that travelers appear to be going lean and green by visiting national parks, hiking, and engaging in adventure activities. A greater amount of Americans said they will be [...]

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Tags: Hotel Marketing · Travel Marketing

Marketing That Stands Out from a Crowd

October 3rd, 2008

Experts estimate that the average person gets beaten up by between 1,600 and 6,000 advertising messages daily, but consumers have learned to defend themselves with a simple tactic – they’re ignoring you.
In the past, marketing had one tangible constraint: the cost. “Basically, you marketed as much as you could spend,” says Andrew Hally, a vice [...]

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Tags: Online Advertising

Learning from the Online Initiatives Taking Place in the Travel market

October 1st, 2008

The web 2.0 shift has had a huge impact across a variety of markets. The peer to peer influence on today’s online buyers has prompted many industries to get involved in these new trends to stay on top. One particular market that has fully embraced these new technologies is travel and tourism, writes OneUpWeb.
Many state, [...]

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Tags: Hotel Marketing · Internet Marketing · Online Advertising · Social Media Marketing for Hotels · Travel Marketing