Entries from October 2008

EU Offers the Plan to Encourage Internet Shopping

October 17th, 2008

Efforts to spur more Europeans to shop online and across national boundaries will be stepped up Wednesday with plans for a new law to guarantee consumer rights across the 27-nation bloc.
The proposed legislation would oblige retailers to make product information available before sale, guarantee delivery within a maximum of 30 days and allow a statutory [...]

[ Read more → ]

Tags: Internet Marketing

Google assembles travel marketing executives to discuss strategies for boosting business

October 15th, 2008

With the travel industry already feeling the pain of the economic downturn, Google on Wednesday convened more than a hundred travel marketing executives at TravelThink 2008 to offer strategies for boosting business, as well as to get feedback.
As one of the industries to embrace search early on, travel has become a key business category for [...]

[ Read more → ]

Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Travel Industry Has Been Hit Hard by the Economic Slowdown

October 13th, 2008

Airlines reported sharp declines in passenger traffic for September. Hotel occupancy rates are down, and corporate travel managers are demanding new concessions on previously negotiated deals. Cancellations are starting to rise even at four- and five-star hotels, which previously seemed immune to the economy’s travails.
Months ago, the nation’s airlines, which are grounding some of their [...]

[ Read more → ]

Tags: Hotel Marketing · Travel Marketing

Customized Guest Services by Osvaldo Torres Cruz

October 9th, 2008

It is often heard that one of the best ways for a hotel to be successful and stand out in the increasingly competitive hospitality industry is to offer customized services. The question is how to approach customers and learn what they want and how they want it.
The answer is: by customizing services.
When a guest lacks [...]

[ Read more → ]

Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Hotels Focus on Direct Bookings Online

October 7th, 2008

In 2007, more than 30 percent of bookings came from direct web bookings — a trend expected to grow as consumers make higher-value purchases online.
This and other key Internet marketing trends were the focus of discussion for more than 200 European participants in three regional seminars hosted in September by TravelCLICK, the leader in hotel [...]

[ Read more → ]

Tags: Hotel Marketing · Internet Marketing · Travel Marketing