In 2007, more than 30 percent of bookings came from direct web bookings — a trend expected to grow as consumers make higher-value purchases online.
This and other key Internet marketing trends were the focus of discussion for more than 200 European participants in three regional seminars hosted in September by TravelCLICK, the leader in hotel [...]

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TripAdvisor, the world’s largest travel community, yesterday announced the results of its annual travel trends survey of more than 3,000 U.S. travelers. The primary trends identified are that travelers appear to be going lean and green by visiting national parks, hiking, and engaging in adventure activities. A greater amount of Americans said they will be [...]

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Experts estimate that the average person gets beaten up by between 1,600 and 6,000 advertising messages daily, but consumers have learned to defend themselves with a simple tactic – they’re ignoring you.
In the past, marketing had one tangible constraint: the cost. “Basically, you marketed as much as you could spend,” says Andrew Hally, a vice [...]

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The web 2.0 shift has had a huge impact across a variety of markets. The peer to peer influence on today’s online buyers has prompted many industries to get involved in these new trends to stay on top. One particular market that has fully embraced these new technologies is travel and tourism, writes OneUpWeb.
Many state, [...]

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