Recent years have seen an explosion in the number of hotel brands, since 1980, the number of brands reported by Smith Travel Research and PricewaterhouseCoopers LLP in Hotel Business has increased from 81 to 324. In recent years, established hotel companies have introduced new brands, while newcomers have developed their own concepts.

Brand proliferation

New hotel brands create both opportunities and pitfalls for hotel developers and owners seeking to brand, or re-brand, hotel properties. With so many new choices, owners have a greater variety of potential choices, but also need to understand what they are getting.

Old Company, New Look

When an established hotel company introduces a new brand it has some distinct advantages. They don’t have to learn on the job, they have “done it before,” and can apply their experiences to a new brand. The have reservation systems, standardized procedures, the money to establish the identity of a new brand, and most importantly, bench strength — they can draw upon human resources that can only be developed through years of experience and training.

Get the full story at htrends.com