Entries from September 2008

Weaknesses in Hotel Internet Security

September 15th, 2008

Improved security need not be costly, according to hotel study. When business travelers log on to their hotel’s internet network to send data back to their home office, they risk the possibility of data theft.
A direct analysis of the networks available to guests in 46 hotels, supplemented by a survey of 147 U.S. hotels, found [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Hitwise Custom Report for Travel Category – August 2008

September 11th, 2008

According to Hitwise’s latest travel report, 38.71% of all visits to the online ‘Travel’ industry went to the top 10 websites for the month of August, 2008. 47.51% went to the top 20 websites and 68.09% went to the top 100 websites.
The average visit duration for visits to the online ‘Travel’ industry was 9 minutes, [...]

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Tags: Hotel Marketing · Internet Marketing · Search Engine Optimisation · Travel Marketing

Google 10th Birthday – Advice for its next decade

September 9th, 2008

As Google turns 10, the Los Angeles Times asks technology gurus, advertising leaders and internet experts what Google needs to do to maintain its strong position in the digital world over the next decade.
“Google continues to fight a multi-front war. They dominate search and search marketing, which is where most online advertising dollars are spent [...]

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Tags: Internet Marketing · Online Advertising

The Best and Worst of Hotels: TripAdvisor Survey

September 5th, 2008

Cleanliness, Quiet and Customer Service Top Three Issues for Travelers
80 Percent of Travelers Concerned about Bedbugs
TripAdvisor, the world’s largest travel community, today announced the results of its hotel survey of more than 2,200 travelers worldwide. Ninety-two percent of respondents said they are planning to stay at a hotel or B&B in the next 12 months. [...]

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Tags: Hotel Marketing · Travel Marketing

Using Local Events to Drive Qualified Traffic to your Hotel Website

September 3rd, 2008

As a hotel, one of the most difficult aspects of marketing is finding your target audience. A hotel can satisfy the needs of many different demographics, and simply marketing to the general public is not as effective as marketing to specific groups of people.
Your chances of success increase dramatically if your marketing is specific to [...]

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Tags: Hotel Marketing · Internet Marketing