As a hotel, one of the most difficult aspects of marketing is finding your target audience. A hotel can satisfy the needs of many different demographics, and simply marketing to the general public is not as effective as marketing to specific groups of people.
Your chances of success increase dramatically if your marketing is specific to [...]

[ Read more → ]

The number of travelers booking online is down. What’s up?
This year US travel sales booked online will reach $105 billion, up 12% from 2007.

eMarketer forecasts that US online leisure and unmanaged business travel sales (including airline, hotel, rental car, vacation package, intercity rail and cruise) will reach $105 billion. Furthermore, from 2007 to 2012, sales [...]

[ Read more → ]