As Google turns 10, the Los Angeles Times asks technology gurus, advertising leaders and internet experts what Google needs to do to maintain its strong position in the digital world over the next decade.

“Google continues to fight a multi-front war. They dominate search and search marketing, which is where most online advertising dollars are spent today. That gives them a huge war chest to explore other areas for both defensive and offensive purposes. Google Docs and Google Apps to try to disrupt Microsoft Office revenue and further erode the need for Windows, for example. Their new Chrome browser fits in with this perfectly. Chrome is designed to run online apps very efficiently, and to the extent online Javascript-based apps continue to improve, there is less and less of a need for desktop apps tied to a specific operating system. Microsoft, of course, won’t simply roll over and die, so this is a decade-long battle”, says Michael Arrington, editor and founder of TechCrunch.

Get the full story at the Los Angeles Times