Entries from August 2008

The Benchmarking Necessary for Success in Tough Economic Times

August 4th, 2008

It is imperative that we focus on new strategies based upon changing habits in the consumer’s travel buying behavior. The question is how will the implementation of these strategies be measured in order to evaluate their effectiveness?
The hotel industry in general has not been as systematic as many industries in goal setting and measuring the [...]

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Tags: Hotel Marketing · Travel Marketing