Entries from August 2008

Hitwise Custom Report for Travel Category – July 2008

August 14th, 2008

According to Hitwise’s latest travel report, 36.97% of all visits to the online ‘Travel’ industry went to the top 10 websites for the month of July, 2008. 46.04% went to the top 20 websites and 67.08% went to the top 100 websites.
The average visit duration for visits to the online ‘Travel’ industry was 9 minutes, [...]

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Tags: Hotel Marketing · Internet Marketing · Search Engine Optimisation · Travel Marketing

Ryanair Cancels Bookings made through Screen-scrapers

August 12th, 2008

Ryanair Aug. 11 began implementing a policy under which thousands of customers could end up at the airport expecting to take flights for which their tickets are no longer valid.
Under a new policy announced last week, as of Aug. 11 Ryanair is rejecting the tickets of thousands of customers who bought them from screen-scraper fare-comparison [...]

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Tags: Internet Marketing · Travel Marketing

Vienna kicks average rate skywards – TRI HotStats June 2008

August 8th, 2008

The UEFA EURO 2008 football championships caused a massive surge in profit for Vienna’s chain hotels, according to the latest European HotStats survey from TRI Hospitality Consulting.
Income before fixed charges (IBFC) – also known as gross operating profit – increased by 80.5 per cent to a daily figure of €128.82 per available room. Increased profit [...]

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Tags: Hotel Marketing

How to Connect with Hotel Guests through Social Media

August 6th, 2008

Web 2.0 is no longer considered an ‘innovation’. It’s a standard. The internet is now a place for sharing and social interaction. The smartest businesses in the world are using this social interaction to their benefit – through blogs, streaming video, and online communities, where people come together to trade links, ideas, and information 24 [...]

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Tags: Social Media Marketing for Hotels · Travel Marketing

The Benchmarking Necessary for Success in Tough Economic Times

August 4th, 2008

It is imperative that we focus on new strategies based upon changing habits in the consumer’s travel buying behavior. The question is how will the implementation of these strategies be measured in order to evaluate their effectiveness?
The hotel industry in general has not been as systematic as many industries in goal setting and measuring the [...]

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Tags: Hotel Marketing · Travel Marketing