The Washington Post has an interesting article on how companies benefit from blogging and how they engage customers online. The article includes examples of writing a blog by small businesses and multinational companies including Marriott blog.
Kathleen Matthews came up with the idea for chief executive Bill Marriott’s blog. He saw it as a good way [...]

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Not long ago, the advent of online travel – allowing travelers to research and book their trips with a few clicks of a mouse – was thought to be a death knell for traditional travel agents. But faced with the increasing cost and unpredictability of travel today, vacationers seem to be returning to the fold.
Twenty-three [...]

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The most unique and wonderful element of Internet marketing is that results are almost totally measurable, something we could never achieve with media advertising. Sometimes, even a small change or addition can make a huge improvement in reservation production. The ability to quickly measure the impact of that change is priceless.
The true function of any [...]

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The UK remains the single strongest performing market in terms of online travel expenditure achieving nearly double the online sales of its closest contender Germany, according to the new European Online Travel Report 2008 recently published by EyeforTravel. The size of the UK online travel market is reported to have grown 18% on the previous [...]

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In today’s economy, one has to be careful about how to spend their money wisely, and this is especially true in the hotel industry. Hoteliers invest their money in marketing to bring in more guests, but in a tough economy, business slows down. So how is it possible for us to thrive, despite slow business?
The [...]

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According to Hitwise’s latest travel report, 36.97% of all visits to the online ‘Travel’ industry went to the top 10 websites for the month of July, 2008. 46.04% went to the top 20 websites and 67.08% went to the top 100 websites.
The average visit duration for visits to the online ‘Travel’ industry was 9 minutes, [...]

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Ryanair Aug. 11 began implementing a policy under which thousands of customers could end up at the airport expecting to take flights for which their tickets are no longer valid.
Under a new policy announced last week, as of Aug. 11 Ryanair is rejecting the tickets of thousands of customers who bought them from screen-scraper fare-comparison [...]

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The UEFA EURO 2008 football championships caused a massive surge in profit for Vienna’s chain hotels, according to the latest European HotStats survey from TRI Hospitality Consulting.
Income before fixed charges (IBFC) – also known as gross operating profit – increased by 80.5 per cent to a daily figure of €128.82 per available room. Increased profit [...]

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Web 2.0 is no longer considered an ‘innovation’. It’s a standard. The internet is now a place for sharing and social interaction. The smartest businesses in the world are using this social interaction to their benefit – through blogs, streaming video, and online communities, where people come together to trade links, ideas, and information 24 [...]

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