The Travel category online is an example of how the Internet has made our lives both easier and more complicated. It very clearly exemplifies “the paradox of choice.” Indeed, there are hundreds of travel sites that provide booking services and travel content of one sort or another. You’re “empowered” with information but also potentially overwhelmed by it.

Given this, it would seem we don’t need any more travel sites. TravelMuse, which has just launched, makes the argument that there’s still room for more “inspiration” in travel search.

The company sees itself like a “magazine,” with content created by professional writers, combined with beautiful photography. It sees these features, among others, as differentiators from more generic, utilitarian travel search engines. But the big attraction of the site is its “Inspiration Finder,” which marries search functionality with “discovery” in an interesting way.

Get the full story at searchengineland.com