Sabre Travel Network and PhoCusWright announced the availability of new research discussing strategies and tactics to optimize travel procurement. The findings of the study are presented in a whitepaper, Best Practices in Travel Business Intelligence, which is based on two years of interviews with business travel managers and buyers, as well as detailed reviews of [...]
Entries from June 2008
Free Whitepaper ‘Best Practices in Travel Business Intelligence’
June 18th, 2008
Tags: Travel Marketing
Blogs, Twitter and Live Video are changing Journalism Industry
June 17th, 2008
Guardian launched the Future of Journalism series to explore the transition of the industry and explain how industry specialists see future of the industry. The question about the future of the journalism is very extensive and each seminar cover different topic.
Last week, Andy Carvin, senior product manager for online communities at National Public Radio in [...]
Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing
Travel Muse Brings “Discovery” To Travel Search
June 16th, 2008
The Travel category online is an example of how the Internet has made our lives both easier and more complicated. It very clearly exemplifies “the paradox of choice.” Indeed, there are hundreds of travel sites that provide booking services and travel content of one sort or another. You’re “empowered” with information but also potentially overwhelmed [...]
Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing
How to Become an E-commerce ‘Style Icon’ in Fashion Retail
June 13th, 2008
Online fashion retail is becoming ‘fashionable’ and more big name retailers are debuting with transactional websites. Apparel and footwear online sales have quadrupled in the past 5 years reaching £1.2m and expected to triple again by 2011.
Online fashion retail is becoming ‘fashionable’ and more big name retailers are debuting with transactional websites. These newcomers follow [...]
Tags: Internet Marketing · Online Advertising
Japanese Travelers Top the List in Expedia’s First Annual Global Best Tourist Survey
June 12th, 2008
Expedia released the findings of a global survey seeking to crown the world’s best tourists and measure travelers based on their best and worst travel traits and habits. The Japanese won top prize and are considered by hoteliers across the globe as overall the best tourists. German and British tourists tied for second place, followed [...]
Tags: Social Media Marketing for Hotels · Travel Marketing
New product from Google Adwords: TV Ads
June 11th, 2008
Last week, Google Analytics announced AdWords TV Ads. The service allows to upload a TV ad as a video file to an AdWords account and, with a few clicks, start a campaign by choosing from more than 90 nationwide TV stations to air the ad.
Google announced that it has added a TV Ads report for [...]
Tags: Internet Marketing · Online Advertising · Social Media Marketing for Hotels
Well-rounded Online Marketing Campaigns include Guest Videos
June 10th, 2008
It’s a dramatic shift from traditional hotel marketing, where hotels were controlling the content and the communication with customers. The new strategy aims to capture the attention of Internet-savvy guests and get customers to talk among themselves on sites such as YouTube, Facebook and Twitter, promoting word-of-mouth advertising.
Hotels are becoming more serious about using online [...]
Tags: Hotel Marketing · Internet Marketing · Online Advertising · Social Media Marketing for Hotels · Travel Marketing
Hitwise: UK Hot Online Shops
June 9th, 2008
Hitwise published the IMRG-Hitwise Hot Shops List, which ranks by popularity the top 50 UK e-retailers selling goods and services within the IMRG Index Classification. The list include Amazon UK, Apple Computer, Play.com, Tesco.com, Argos, and Amazon.com.
Hitwise published last week the new Special 2nd Edition of the IMRG-Hitwise Hot Shops List, which ranks by popularity, [...]
Tags: Internet Marketing · Social Media Marketing for Hotels
Hotel Sales 2.0 – Tactics to Drive Business in a ‘Not So Hot’ Summer – By Carol Verret
June 6th, 2008
This summer hotel sales forecasts are mixed but industry analysts predict that the summer 2008 will not be as successful for hotels as previous ones. About finding opportunities in hospitality industry and tactics to drive business and sales in a ‘Not So Hot’ Summer, writes hospitality industry consultant Carol Verret.
There are markets that will perform [...]
Tags: Hotel Marketing · Internet Marketing · Online Advertising · Social Media Marketing for Hotels · Travel Marketing

