Last week, Google Analytics announced AdWords TV Ads. The service allows to upload a TV ad as a video file to an AdWords account and, with a few clicks, start a campaign by choosing from more than 90 nationwide TV stations to air the ad.

Google announced that it has added a TV Ads report for AdWords advertisers who use both TV Ads and Google Analytics. Customers who are users of the Google TV Ads system (an offering within Google AdWords) can now get metrics on the performance of those campaigns via Google Analytics.

Last week, Google Analytics announced AdWords TV Ads – an all-digital system that distributes advertisers’ TV ads to participating channels nationwide.

The service allows to upload a TV ad as a video file to an AdWords account and, with a few clicks, start a campaign by choosing from more than 90 nationwide TV stations to air the ad.

Customers can also specify the time of day and week, audience demographic, and type of program they would like to target.

By linking an AdWords account to Google Analytics account, customers can track online traffic while a TV spot is running.

Here are the metrics that customers can obtain on TV Ads:

• Impressions delivered
• Number of ad plays
• Cost
• CPM

If customers need help creating a TV ad, they can find and connect with production specialists through our Ad Creation Marketplace. In addition, until July 31st 2008 Google will reimburse each client up to $2,000 for the cost of creating an ad through our Ad Creation Marketplace as long as the campaign is active for at least 4 weeks with a minimum average budget of $2,000 per week.

AdWords TV Ads is an interesting service for SMEs and those companies with small advertising budgets that wouldn’t afford running TV advertising campaigns. At the moment Google TV Ads are available in the US only.

For more information, visit Google TV ads