The Google Webmaster Central Blog announced that they have rewritten their article on What is an SEO? Does Google recommend them? to provide some tips when selecting a SEO.
Previously, Google only had content on what scams and things to watch out for from SEOs. Now, Google advise how to distinguish SEOs that provide clients with [...]
Entries from June 2008
Google’s Recommendations on selecting a SEO Company
June 30th, 2008
Tags: Hotel Marketing · Search Engine Optimisation
Emergence of “Travel 3.0 Intelligent Agents”
June 29th, 2008
Web 2.0 was all about creativity, information sharing and consumers collaborating around content. Web 3.0 is all about personalization of the online experience and getting beyond the PC. EyeForTravel explains an impact of Web 3.0 technology on travel and tourism industry and what role in the industry will be playing “Travel 3.0 intelligent agents”.
“Travel 3.0 [...]
Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing
Internet Advertising Revenue reached $5.8 billion for Q1 2008, Second Highest Quarter Recorded
June 27th, 2008
Online advertising revenues breached the $5.8 billion mark for Q1 2008, according to the lastes report by the Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers (PwC). The report estimates Internet ad revenue increased by 18.2% in Q4 2008 compared to the same period in 2007.
“The fundamentals of interactive advertising spend continues to be positive, and [...]
Tags: Hotel Marketing · Internet Marketing · Online Advertising
Profit grows in European Chain Hotels despite of weakening occupancy – TRI HotStats
June 26th, 2008
Profit continues to increase in most European hotel markets in spite of falling average occupancy, according to the latest HotStats survey of ten European cities by TRI Hospitality Consulting.
France and Budapest were the only cities where hotels were able to increase in demand in the four months to April 2008 of the 10 European cities.
In [...]
Tags: Hotel Marketing · Travel Marketing
Google Ad Planner: Media Planning Tool to Advertise on Right Sites
June 25th, 2008
Google has introduced this week a new media planning tool that connects advertisers and publishers: Ad Planner. Ad Planner can help you identify websites most likely to attract an audience that you define by demographics and interests.
As a result, you can make better-informed advertising decisions.
When using Google Ad Planner, simply enter demographics and sites [...]
Tags: Hotel Marketing · Internet Marketing · Online Advertising
Understanding Hotel Online Marketing by Jitendra Jain
June 24th, 2008
We have come a long way in the world of Internet Marketing. From the age of information (think glorified electronic brochure) on the web to the world of snappy online transactions…we’ve now moved into the age of an experiential and social Internet, all great leaps in a relatively short space of time.
Hotel eMarketers can lay [...]
Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing
MySpace still Top US Social Networking Site
June 23rd, 2008
MySpace.com received 72.73 percent of the market share of U.S. visits in May 2008 among a custom category of 58 of the leading social networking websites according to Hitwise.
The market share of U.S. visits to the social networking custom category decreased 1 percent in May 2008 compared to April 2008 and has decreased 6 [...]
Tags: Social Media Marketing for Hotels · Travel Marketing
AH&LA Lodging Survey Unveils Trends in Technology, Health- and Eco-Conscious Travel
June 20th, 2008
The American Hotel & Lodging Association (AH&LA) releases its 2008 Lodging Survey, revealing trends in technology, health consciousness, and green initiatives in all segments of U.S. hotels. Conducted by Smith Travel Research, the survey analyzes feedback from more than 10,000 U.S. hotel properties.
Funded by the American Hotel & Lodging Educational Foundation (AH&LEF) and conducted by [...]
Tags: Hotel Marketing · Travel Marketing
Microsoft Partners With YuMe to Provide Advertising Services
June 19th, 2008
YuMe, the largest online video advertising network, announced that it has been selected by Microsoft Corp. to complement Microsoft’s existing video advertising services.
Scheduled to begin this summer, YuMe will provide video advertising network management capabilities and sales for unsold inventory on Microsoft’s online properties.
“In working with YuMe, we will further maximize the value of [...]
Tags: Hotel Marketing · Internet Marketing · Online Advertising · Social Media Marketing for Hotels

